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TANDEM
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SERIES | 2008 | SAN FRANCISCO | SFMOMA
COPYRIGHT
IN FASHION - TANDEM-SERIE / 2008
JEANNE
BELHUMEUR
SFMOMA | Oct 29, 2008 - WATTIS Theater| 11:00 AM - 12:15 PM
A presentation about fashion copyright laws and the challenges of the
intellectual property rights.
Dr. Jeanne Belhumeur is from Quebec, Canada, and is
currently a consultant and chief editor of the AIDANEWS Review and fashionlaw.net,
which specialized in arts and law based in Venice, Italy. She got her
Ph D. in International Law from Geneva University, Switzerland, and
got her masters degree from the prestigious College de Europe from Bruges,
Belgium. She is also the author of the book Droit International de la
Mode—International Law of Fashion.
www.fashionlaw.net
FASHION
MEDIA - TANDEM-SERIE / 2008
SUSANNA LAU - AMY PRINCE
SFMOMA | Oct 29, 2008 - WATTIS Theater| 12:30 PM - 13:45 PM
An interesting discussion about fashion media, with representatives
from two very different mediums—blog and fashion magazine, through
the eyes of the fashion blogger Susie Bubble based in London, and the
New York editor of Surface Magazine: Amy Prince
Susie Bubble is one of the hottest fashion blogger
in the world of fashion blogging. Her distinctive style, trendy fashion
suggestions, and casual tones have attracted wide readership from all
over the world. Based in London, her sense of fashion is unique and
inspiring to many who are into fashion. Susie is invited to fashion
events and conferences, which she covers on her blog. Aside from running
a successful blog, Susie is also an editor at the British DazedDigital.com.
She has also been an active participant in many of the Arts of Fashion
symposiums. Her blog, Style Bubble, can be accessed at stylebubble.typepad.com/
Amy Prince is the editor for Surface Magazine, a magazine
which follows up on the latest fashion trends, designers, and lifestyles,
started in 1994. Based in San Francisco, the magazine also has offices
in New York, and has a wide circulation all over the nation. Surface
magazine aims at bringing consciousness of design and style to the readers.
The magazine also established the Avant Guardian Awards, intended to
encourage fashion photographers to present their work and get their
work exposed in the field of fashion photography. Through different
venues and involvements, Surface magazine has succeeded in not only
promoting innovation, but to create it.
www.stylebubble.typepad.com
| www.surfacemag.com
CREATIVE VISION - TANDEM-SERIE / 2008
MA KE
SFMOMA | Oct 29, 2008 - WATTIS Theater| 02:00 PM - 03:00 PM
Ma Ke is an aspiring designer from China who has her
own line WuYong/Useless. She is famous for her down-to-earth and sustainable
approach to fashion, in stark contrast with the luxurious and excessive
fashion production industry of today.
An
informative forum about the experiences of the Chinese designer Ma Ke,
who will share how she starts her unique brand WuYong/Useless in the
commercialized markets of China, and why she chose to start her brand
as she did.
Ma
Ke, born in March 15, 1971 in ChangChun, China, and graduated
from Suzhou Institute of Silk Textile Technology, is an aspiring designer
whose work has raised much discussion and received press acclamation
in the fashion world. She was given the titles as one of China's Top
10 Designers, and China's Top 5 by Asahi Weekly in Japan. As the Design
Director, she founded the brand EXCEPTION de MIXMIND. Her book Point
One was awarded Best Book of China 2006 and nominated for Most Beautiful
Book of the World 2007” in Germany. She was entitled by the Modern
Weekly as Best International Chinese Designer of 2006. In 2007, she
was invited to the Paris Fashion Week to present her new brand 'WUYONG'.
The process of making the collection has been made into a documentary
with the same name, WUYONG, by the director Jia ZhangKe. Recently Ma
Ke, as the first Chinese designer to be a guest member of Haute Couture,
was invited to present her collection at Haute Couture in Paris in 2008
and was a success in raising the awareness of sustainability in fashion.
Her design, sometimes said to be anti-fashion, deviates from the generally
excessive and luxurious high fashion trends, and aims at environmentally
sustainable and simple garments to counter the idea of the mass manufactured
assembly-line production of clothing in China. She uses sustainable
fabrics and materials in her designs to encourage the idea of the return
to nature and simplicity of life. Her presentation of the collections
reminds the audience of a rural and earthly feeling in contrast to the
hustling and modern urban setting. Her brand WUYONG, meaning useless,
intends the meaning of making the useless into something useful, and
giving a value to what seems useless today, as most useful in the future.
Her work can be perceived more as art than as fashion, as the collections,
as she said, are not created for commercial purposes but as artistic
expression. WUYONG has inspired many to think deeper about an often
taken for granted aspect of fashion—the production—and raises
awareness of where our clothes came from.
www.wuyonguseless.com
| www.mixmind.com
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